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Recession Survival Tips
- Don't cut your advertising budget, increase it
Let your competition cut theirs. When you increase your spending, you increase your share of voice. If your competitors cut back, your message grows even stronger.
- Develop a strategic marketing plan
So you don't waste money advertising the wrong message in the wrong place to the wrong audience.
- Reassure your customers
Implement marketing strategies that allow buyers to feel they are minimizing risk by doing business with you.
- Don't "cheapen" your advertising by trying to save on creative or production costs. Your customers will notice and worry about quality. This is a time to stress quality and value.
- Achieve greater media efficiency by taking advantage of softer rates and special promotions.
Contact Sanphire Design.
- Start sponsoring
This type of awareness advertising gives your business valuable exposure to targeted, core audiences.
- Keep your friends
You know who your loyal customers are. Keep in touch with them and let them know what you have to offer.
- Maintain continuity to sustain awareness
Advertising works cumulatively so you have to remind people frequently about your brand or they'll forget you.
- Step up public relations efforts
Be sure to maintain a media presence with smart, effective PR programs.
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